Date: Apr. 6th, 2013 03:08 am (UTC)
next_to_normal: Tony Stark frowning; text: Obviously, chicanery is in progress (chicanery)
No, I don't think it's about shocking twists - since there really aren't any - I think it's, as Mo Ryan says in the article I linked, that Weiner's a control freak who wants to micromanage what people say about the show.

Fan expectations are certainly something to consider, but I'm not talking about spoiling plot points months in advance. I'm talking about the usual hints that you see in official pre-season reviews. There's plenty that could be discussed in vague terms (like WHAT YEAR IT IS or WHO'S IN THE SHOW) that wouldn't cement expectations prior to airing. TV critics do it all the time with every other show out there. Why should Matt Weiner get special snowflake treatment?

Weiner is restricting what TV critics can talk about to the point that it's impossible to write a useful review. When they're expected to write about a television show without talking about the characters or their relationships, I think we've reached the point of absurdity, lol.
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